Tips for cross posting social media

Normal posts are pretty straightforward. We edit the photo in Lightroom app on iOS. Then we usually write the text in Notes or somewhere. Post the photo on different social media apps, and copy/paste the text.

Reels are a different story. Hey, was that a pun? Every platform has different music. We usually record the reel in Instagram, and save the video without audio. If there’s a voice over, we save with the voice over audio, but not the music audio. Post to TikTok and find some replacement music that works. Facebook reels or whatever are dumb as hell. You can’t have music and voice over audio at the same time, so you have to pick one or the other.

When you tag a person or company, you need to make sure you re-tag them when you cross-post, because those tags aren’t transferred automatically.

How do I cross post to Facebook?

Instagram has a toggle to automatically cross post to Facebook. In my experience, the engagement from posts or reels that are automatically cross posted seems to be lower than if I post them manually. So I don’t use the automatic cross post functionality.

Use Meta Business Suite on a laptop, and cross your fingers. Pray that all the bugs in Facebook’s terrible apps don’t explode and lose your post 3-5 times before finally publishing successfully. Curse Facebook under your breath, and also loudly on the internet, throughout the process.

Jk!!! After 3 years I found a way!

Do not click the button to upload a reel!!!! Paste your caption into the “what’s on your mind” section and only AFTER that upload the video. Do not do this in the opposite order or you’ll end up with:

TestPoop

How do I cross post to YouTube shorts?

To change the thumbnail of a YouTube short, you need to upload the short using the YouTue app on a phone (the regular YouTube app, NOT YouTube Studio, for unknown reasons). Click the little edit pencil on the thumbnail after uploading the video BEFORE publishing the short. At the moment, there doesn’t seem to be a way to change the thumbnail for a short after uploading. And you also can’t change the thumbnail if you’re creating the short on a laptop.

Search “audio library” for music in YouTube studio it has a green background

Audio: Epedemic Sound- on months when you sell UGC upgrade to the commercial membership to license beyond your account and then go back to creator account on the following month! Use my affiliate link to signup: