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Pitching yourself

All pitches follow the same general format, and you can swap the bits and pieces depending on the type of company or product you’re pitching.

  1. Introduction
  2. The ask
  3. Why they should work with you
  4. Links
  5. Closing

Travel

My name is Lia from Llama Llama Adventure. We are a full-time traveling family of 3 (plus two dogs) and we cover all of our adventures and travel experiences on Instagram and our website.

I would love to feature [Showcase of Citrus] on our Instagram in exchange for complimentary admission.

Our audience of wanderers are always looking for fun ways to get out and experience the great outdoors, and I think they would love [experiencing it from the front seat of a monster truck]!

Kids stuff

My name is Lia from Llama Llama Adventure. My husband and I travel full time with our 3-year-old daughter Lennon, and our two pups, Banana Pig and Mango Salsa (don’t ask about their names 😂)

Would you like to collaborate on an Instagram post about [awesome kid toy]?

I love [company’s] focus on sparking creativity and exploration in toddlers. I‘m always on the lookout for the best educational products for my daughter, and I know all the families in our audience are too.

Sustainable living

My name is Lia from Llama Llama Adventure. My husband and I travel full time in our RV with our daughter and two dogs, and we share all our tips and tricks for living in a tiny space with a small footprint, while still enjoying life to the fullest.

I would love to feature your [reusable bags] in an Instagram post about our quest to eliminate single use plastics in our life.

I really appreciate [company’s] dedication to sustainable living and the environment. I’m always on a mission to inspire our audience of 2,500 followers to be more thoughtful about the products we use, and the impact we’re having on the world.

  • Instagram
  • Facebook
  • Website
  • Media kit

Elements of a great pitch

  1. CRAFT THE PERFECT SUBJECT LINE Subject lines are most successful when theyre eye-catching and short. Place your name in the subject line and keep it simple and direct.
  2. INTRODUCE YOURSELF Aim to paint a quick picture of who you are, highlighting applicable pieces of information that align with the brand & make you a great fit.
  3. HIGHLIGHT WHAT YOU LOVE ABOUT THE BRAND/PRODUCT Include how your brand & mission aligns with theirs. What your favorite product is or why your audience will love it.
  4. CREATE AND ATTACH A MEDIA KIT Showcase how serious you are what you can offer them.
  5. SHARE LINKS TO POPULAR POSTS Share specific examples of similar collaborations so they can see your work. By adding hyperlinks to quickly view posts or videos makes it more likely they will view it.
  6. INCLUDE A CALL TO ACTOIN Include a clear call to action to continue the conversation. Ask for the next steps or offer to plan a call with their team.
  7. DECIDE IF YOU WANT TO SHARE YOUR RATES If you are nervous about sharing rates because a brand might shy away, you can always share a quick note simply stating you are open to a first-time partnership rate.

Email pitch template example

Hi (brand or contact)

My name is _ and I’m the (content creator, social influencer, entrepreneur, creative, blogger, photographer, etc) behind (website - only add this if you have one and use it often to showcase your work) and (most followed social channel). Our family (or I) started our full-time travel journey just last year! During this time, (we’ve / I’ve) built a social media following that trusts (me or us) to represent brands (I/we) believe in and who represent (my or our) goal of spreading awareness about the joy of traveling full time! (mission) We’re reaching out to discuss a partnership and offer exclusive content campaign ideas for 2022! As a huge fan of your (product or service), we would love to produce a TikTok tutorial or IG Reel (any service), showcasing key features and benefits of the (product or service) to our audience! Recently, we wrapped up a campaign where we integrated the (product or service) into our lifestyle organically and our audience loved it! Check it out HERE (include hyperlink) Let’s talk more about how we may be able to partner. I’ve attached my media pack, sharing more about my adventures and stats. Can you jump on a call Tuesday or Wednesday of next week? I look forward to partnering with you!

  1. What is the timeline for this campaign?

  2. What is your budget for this campaign?

  3. When are you expecting posts to be published?

  4. Does the brand require approval of content (images, captions) before posting?

  5. How does the brand intend to re-use the content I provide?

  6. Will the brand be re-using these images on social media, website, and other marketing materials and if so, for what terms? (6 mo, 1 year, 2 years, etc)

Hey Lovely,

I hope you are well and having a great day!

My name is Tiana from VUSH, a forward-thinking self-love and wellness brand💗

VUSH is all about changing the conversation around pleasure and self-care, because we want people to love loving themselves!

I would like to introduce you to our best-selling babe, the Empress 2! Empress 2 is a clitoral stimulator that uses enhanced vacuum technology to help show yourself some extra love!

We would love to gift you an Empress 2 (valued at $160 USD) in exchange for some love on your socials!

We have identified you as a partner to work with and we look forward to hearing from you and discussing this opportunity further!

Hi Tiana,

Thanks for your message! I would love to collaborate with Vush! I love a forward-thinking self-love and wellness brand! 💗 

I’ve actually had my eyes on the empress 2 👀 so this is a match made in heaven.

I would be happy to do a post for trade. I’d love to discuss a continued partnership in the future as well. Would you like for me to send my media kit for your review?

Looking forward to growing this relationship. Talk soon!

Resources

How to Pitch Yourself to a Brand for an Influencer Collaboration or Partnership

Instagram pricing calculator