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How to create a media kit

Things to include

  1. Short bio
  2. Contact info
  3. Social media links
  4. Stats
  5. Demographics?
  6. Previous collaborations
  7. Rates

Rough draft

I’m Lia from Llama Llama Adventure. I found my Wild traveling in an RV full time with my husband, 4-year-old daughter, and two dogs. Sharing my adventures hiking, sipping sour beers, healing from trauma, sharing cruelty free products, and helping others to Stay Wild!

(Contact info…)

Instagram stats

2,500 followers

3.4% average engagement rate

8,100 accounts reached

Instagram demographics

80% female

90% US

37% age 25-34, 36% age 35-44

Collaborations

Examples

ExploringOutside303 media kit

Resources

How to create an influencer media kit

Instagram pricing calculator - Calculate engagement and rates